How to maximise your potential for bookings
This article is for: Managers
Here are our tips on how to optimise your listing and get the best bookings.
Look at your listing through the eyes of someone who’s searching:
Listing quality: Do the photos and description do it justice? Is pricing defined?
Pricing: Is your pricing realistic? Compare other properties of similar size. Tip: filter search results by number of bedrooms/bathrooms and key facilities to get properties more like yours.
Pecking order: Where are you on the basic search results page? Clear all search filters and find your property.
- If your Dashboard Checklist is incomplete that will be hurting you.
- If you’re low-ranked and on the Performance Plan, you could increase your success fee - just until you get that all important Christmas/New Year booking - or until you’ve got some feedback (testimonials) - and then scale back your success fee.
- Consider increase your exposure by adding a Showcase Listing.
Look busy: Properties with bookings look more popular than those with blank calendars and are more likely to get enquiries. Add your own bookings and any other rental bookings you’ve got confirmed.
Be realistic about minimum stay: Over Christmas/New Year for example, you’re more likely to get two back-to-back 7-night bookings than a single 14-night booking.
Once you receive a booking request you should move quickly to secure the booking. Chances are your enquiry is one of a number that’s been placed by the same individual. Vet quickly, provide a firm quote (include your all-important rental terms) and be clear about when you need a deposit by (rental terms are good for that).
Finally if you’re stuck with any of this, we’re more than happy to advise. Getting the best from your listing on Bookabach is important for both of us!
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